Call of Duty Buzz Is Up For 400% After Reveal of Call of Duty Black Ops 2
Activision's marketing strategy for the newest upcoming sequel of Call of Duty series; Call of Duty Black Ops 2 seems to be quite successful in making gamers talk about Call of Duty once again.
According to report published by Nielsen Media, one of the world's best marketing measurement and information companies, the tracking of the internet buzz regarding Activision's “Call of Duty” brand name reveals that the Activision's presentation of the Black Ops 2 realy got the gaming public talking about it as tones of new blogs, comments, and tweets about it have sprung up since the reveal of the new title some three days ago.
For example provided by the Nielsen Media to the GamesIndustry International the “daily buzz around Call of Duty or the new Black Ops game stood at 4,911 messages on April 30, and after the trailer and other details had been digested on May 2, that number jumped to 21,454 messages. “
Mickey Campione of Nielsen Media has also stated that this is the second best pre-launch buzz result that the Call of Duty franchise has ever had, second only the the buzz of 31 of May 2011 which was measured after Activision announced Call of Duty: Elite online community.
Another interesting information from Nielsen Media stated that the while the most active in the conversation about the new Call of Duty was, as expected, the Xbox community, the PS3 community was not lagging behind too much.
Will these internet buzz results transfer into great sales numbers it yet remains to be seen but, by praising it or criticizing it, gamers have once again showed that they are still ready to talk about the Call of Duty.