Bobby Kotick Skeptical About Star Wars: The Old Republic
Activision Blizzard CEO Bobby Kotick doubts the financial success of Electronic Arts' upcoming MMO.
Bobby Kotick, Activision Blizzard CEO, talked to Reuters about his thoughts on the soon-to-be-released Star Wars: The Old Republic, the MMO published by Activision's biggest competitor - Electronic Arts.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told Reuters. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
"If you look at the history of the people investing in an MMO and achieving success, it's a small number," concluded Kotick.
On the other hand. EA claims that the game could be profitable with 500,000 users, calling the game a "10 Year Opportunity"
Star Wars: The Old Republic is now in beta and launches on December 20.