Gran Turismo 6 'First Love' Interactive Campaign With Legendary Racer Mario Andretti

November 28, 2013

Gran Turismo 6 features the 'First Love' of a legendary race driver Mario Andretti.

Experience the passion of every race driver and the love for their first car in this interactive campaign.

The developers released the announcement explaining the reason why they decided to make this awesome interactive experience.


Every driver starts somewhere. Every driver starts with their first car – their First Love.

All great racers started their journey to greatness with their first car. The car that made them realize their dream of becoming a professional race car driver. You ask any driver or car enthusiasts about their First Love, and I’m sure they can remember the smallest detail, down to the long hours spent tuning the car up before a drive, or the thousands of hard earned dollars spent in making it just a bit (or a lot) faster than what factory delivered. I’m sure each of you have your own story of a First Love, and we want to hear about it.

For the legendary Mario Andretti, this is no different. He discovered his love and passion for racing after purchasing a beat up 1948 Hudson shell, which he and a group of friends hand-built, piece by piece, until it was ready to race two years later. The result of the project was ultimately the beginning of Mario Andretti’s legendary racing career though Indy, Daytona, and Formula 1.

To tell this story, we created a dedicated site experience for you to join others around the world to share your own first car memories, interact with special guests and other fans, and learn more about Mario Andretti’s legacy. The story will be unveiled in three chapters, each specifically concentrating on telling Andretti’s story, and how a beat up Hudson was the catalyst for his entire racing career. Additionally, follow the team from Polyphony as they rebuild the legendary Hudson and feature it as a playable experience in Gran Turismo 6.

Take part in the live rebuild experience, where you can share your first love stories!

Make sure to visit and enjoy this superb interactive journey with Mario Andretti.


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